品牌出海 · 商通全球 数字电商合作大会暨WDEF数字电商国际合作中心启动仪式圆满举行！

【WDEF数字电商产业动态】2024年4月26日，品牌出海 · 商通全球 数字电商合作大会暨WDEF数字电商国际合作中心启动仪式在浙商数字生态大厦34F隆重举行。

[WDEF Digital E-commerce Industry Dynamics] On April 26, 2024, the launch ceremony of the Global Digital E-commerce Cooperation Conference and WDEF Digital E-commerce International Cooperation Center was held in Zheshang Digital Ecological Building34F.

大会由浙江省电子商务促进会、浙江省企业权益保护协会、北京沃达福信息技术研究院主办；由杭州跨境电子商务协会、中国(杭州）跨境电商学院联合主办；由国际信息发展组织（香港）杭州代表处、中国消费品质量安全促进会跨境电商专委会、欧中跨境电商协会、义乌市跨境电商协会、Flywheel、积加ERP、杭州数珠信息科技有限公司、杭控弩牌（浙江）科技有限公司协办；由浙江外国语学院华侨学院、义乌工商职院校友总会、北京友好传承文化基金会、千会万商会长俱乐部、一带一路百家媒体·浙江工作站、WDEF数字茶业中心、宁波银行、景德镇钟家千年陶瓷文化发展有限公司支持；由浙江自然而然教育科技有限公司、合里（杭州）会展服务有限公司承办；由人民日报、中国网、中华网、新报网、cctv 中视、今日头条、网易、腾讯、新浪、搜狐、百度客户端、中国网主站等主流媒体支持。

The conference is sponsored by Zhejiang E-commerce Promotion Association, Zhejiang Enterprise Rights and Interests Protection Association and Beijing Wadafo Information Technology Research Institute. Co-sponsored by Hangzhou Cross-border E-commerce Association and China (Hangzhou) Cross-border Electricity Business School; It is co-organized by International Information Development Organization (Hong Kong) Hangzhou Representative Office, China Consumer Product Quality and Safety Promotion Association Cross-border E-commerce Committee, European-China Cross-border E-commerce Association, Yiwu Cross-border E-commerce Association, Flywheel, Jijia ERP, Hangzhou Digital Bead Information Technology Co., LTD., and Hangkong Nu Brand (Zhejiang) Technology Co., LTD.; Supported by Overseas Chinese College of Zhejiang International Studies University, Alumni Association of Yiwu Industrial and Commercial College, Beijing Friendship Heritage Culture Foundation, Qianhui Wan Chamber of Commerce Long Club, One Hundred Media and Zhejiang Workstation, WDEF Digital Tea Industry Center, Bank of Ningbo, Jingdezhen Zhongjia Millennium Ceramic Culture Development Co., LTD. Zhejiang Natural Education Technology Co., LTD., Heli (Hangzhou) Exhibition Service Co., LTD. Supported by mainstream media such as People's Daily, China.org.cn, China.org.cn, Xinbao, cctv, Toutiao Today, NetEase, Tencent, Sina, Sohu, Baidu client and China.org.cn main site.

本次大会以“品牌出海 商通全球”为核心主题，邀请了来自十余个国家的外交使节，及浙江省杭州市等十余位重要领导的莅临指导。此外，还邀请了三十余家电商头部企业和品牌头部企业共同参与，更有三十余家官方媒体同步报道，共同见证这一盛况。活动旨在为世界提供优秀电商数字化解决方案，助力品牌出海-商通全球，助推全球数字电商经济的稳定发展与增长！

With the core theme of "Brand out of the sea and Business to the world", the conference invited diplomatic envoys from more than 10 countries and more than 10 important leaders from Hangzhou, Zhejiang Province to visit and guide. In addition, more than 30 e-commerce leading enterprises and brand leading enterprises were invited to participate, and more than 30 official media reported simultaneously to witness this grand occasion. The event aims to provide the world with excellent e-commerce digital solutions, help brands go to sea - business to the world, and promote the stable development and growth of the global digital e-commerce economy!

现场，白俄罗斯驻上海总领事安德烈耶夫·安德烈 ANDREEV ANDREI阁下致辞，白俄罗斯是“一带一路”倡议的支柱。我国在维护中欧-中国铁路稳定、不间断通信方面发挥着关键作用。数字贸易作为共同成功解决白俄罗斯和中国经济发展互补问题的实用机制，特别是在全球政治和经济不稳定、不公正的经济制裁和限制的背景下，具有特别重要的意义。白方支持并将继续支持中国为建立公平开放的世界经济体系所作的努力。WDEF数字电商国际合作中心将成为一个成功的平台，为我们寻找新的伙伴和新的合作方向，扩大贸易和经济联系，为我们两国人民繁荣取得具体成果。

At the scene, H.E. ANDREEV ANDREI, Consul General of Belarus in Shanghai, delivered a speech, noting that Belarus is a pillar of the Belt and Road Initiative. China plays a key role in maintaining stable and uninterrupted communication on the EU-China railway. Digital trade is of particular importance as a practical mechanism for jointly and successfully addressing complementarity in the economic development of Belarus and China, especially in the context of global political and economic instability, unjust economic sanctions and restrictions. Belarus supports and will continue to support China's efforts to build a fair and open world economic system. The WDEF International Cooperation Center for Digital E-commerce will be a successful platform for us to find new partners and new directions for cooperation, expand trade and economic ties, and achieve concrete results for the prosperity of our two peoples.

尼日利亚驻上海总领事奇梅齐耶.奥科马.奥古 Amb. Chimezie Okeoma Ogu阁下致辞，尼日利亚的电子商务市场近年来呈现出快速发展的势头。尼日利亚政府为电子商务企业提供了良好的政策环境和支持。尼日利亚作为非洲最大的经济体和人口最多的国家，有着巨大的市场潜力和丰富的资源，为电子商务行业提供了无限的商机。数字电子商务已经成为全球商务活动的重要组成部分，因为它不仅可以促进各国之间的经济交流，还可以优化全球资源配置，提高经济效率，促进全球经济的可持续发展。

Consul General of Nigeria in Shanghai, Kimezye. Addressing the audience, H.E. Okeoma Ogu Amb. Chimezie Okeoma Ogu said that Nigeria's e-commerce market has shown rapid growth in recent years. The Nigerian government has provided a good policy environment and support for e-commerce enterprises. As the largest economy and most populous country in Africa, Nigeria has huge market potential and abundant resources, which provides unlimited business opportunities for the e-commerce industry. Digital e-commerce has become an important part of global business activities, because it can not only promote economic exchanges between countries, but also optimize the allocation of global resources, improve economic efficiency and promote the sustainable development of the global economy.

浙江省人民政府咨询委员会原副主任、浙江省企业权益保护协会会长夏阿国致辞，数字电商已经成为连接世界、促进贸易的重要桥梁。要推动品牌出海、实现商通全球，就必须紧紧抓住数字电商这一关键领域，加强国际合作，共同开创数字贸易新未来。同时要鼓励人才培养，推动数字电商高质量发展；要加强国际合作，共建数字电商新生态；要深化政策沟通，优化数字电商发展环境。WDEF数字电商国际合作中心一定能够成为促进品牌出海、商通全球的重要力量。我们将继续秉承“开放、合作、共赢”的理念，与全球电商行业携手共进，共同打造一个更加繁荣、更加开放的数字电商生态圈。

Xia Aguo, former deputy director of the Advisory Committee of the Zhejiang Provincial People's Government and president of the Zhejiang Enterprise Rights and Interests Protection Association, delivered a speech, saying that digital e-commerce has become an important bridge to connect the world and promote trade. In order to promote brands to go overseas and achieve global business, we must firmly grasp the key field of digital e-commerce, strengthen international cooperation, and jointly create a new future of digital trade. At the same time, it is necessary to encourage personnel training and promote the high-quality development of digital e-commerce; International cooperation should be strengthened to build a new digital e-commerce ecosystem; It is necessary to deepen policy communication and optimize the development environment of digital e-commerce. WDEF Digital E-commerce International Cooperation Center will surely become an important force to promote brands to go global and business to the world. We will continue to uphold the concept of "openness, cooperation and win-win", and work together with the global e-commerce industry to create a more prosperous and open digital e-commerce ecosystem.

WDEF沃达福发起人兼执行主席秦勇致辞，WDEF沃达福数字电商国际合作中心开业，此举标志着沃达福数字产业生态已经开始全面打造，并进入良性发展阶段。在百年未有之变大局的形势下、在全球经济下行疲软的环境下，不畏风雨，不惧挑战，仍然知难而进、迎难而上，对你们的昂扬斗志和进取精神表示致敬！希望你们未来在国际合作的道路上走实走深，并取得更大的战果！

WDEF WDEF Digital E-commerce International Cooperation Center opened, marking that WDEF digital industry ecology has begun to build in a comprehensive way, and entered a healthy stage of development. Despite the unprecedented changes in the overall situation in a century and the global economic downturn and weakness, in spite of wind and rain and challenges, we still advance in spite of difficulties and meet them head-on. I salute your high morale and enterprising spirit! I hope you will make solid progress in the future on the road of international cooperation and achieve greater results!

杭州市商务局党组成员、总经济师武长虹致辞并发表主旨演讲《幸会杭州，遇见跨境》，杭州是中国电商之都，是中国首个跨境电商综合试验区，直播电商第一城。杭州是G20国际峰会的举办地，也是第19届亚运会的主办城市，杭州充分利用电商的优势，推动产品、品牌、运营和认知的全面升级，秉持长期主义的发展理念，立足杭州、服务全球，共创跨境电商美好未来。

Wu Changhong, member of the Party Group and chief economist of Hangzhou Bureau of Commerce, delivered a speech and delivered a keynote speech "Glad to meet Hangzhou, Meet cross-border", Hangzhou is China's e-commerce capital, China's first cross-border e-commerce comprehensive pilot zone, the first city of live e-commerce. Hangzhou is the host city of the G20 International Summit and the host city of the 19th Asian Games. Hangzhou makes full use of the advantages of e-commerce to promote the comprehensive upgrading of products, brands, operations and cognition, uphold the long-term development concept, base on Hangzhou, serve the world, and create a better future of cross-bordere-commerce.

阿里巴巴国际站杭州区域主管、市场招商负责人鲍凌峰发表主旨演讲《AI发展与数字营销助推中国品牌享誉全球》，阿里巴巴国际站——全球最大的B2B数字化出口贸易平台，拥有全链路数字化外贸解决方案，同时AI数字化助力中国品牌享誉全球。

Bao Lingfeng, regional director of Alibaba International Station Hangzhou and head of market investment promotion, delivered a keynote speech "AI development and digital marketing to boost Chinese brands worldwide", Alibaba International Station - the world's largest B2B digital export trade platform, with full-link digital foreign trade solutions, while AI digital help Chinese brands worldwide.

Flywheel华东大区运营总监、10年跨境品牌营销全案操盘手杨帆发表主旨演讲《飞跃增长 数聚未来 电商平台全球通商新征程》，Flywheel为品牌提供的服务横跨零售媒体及投放、零售运营、战略咨询及商业洞察等，助力品牌打造增长飞轮。

Flywheel East China Region operations director, 10 years of cross-border brand marketing overall case operator Yang Fan delivered a keynote speech "Leap growth number of future e-commerce platform global trade new journey", Flywheel to provide brands with services across retail media and delivery, retail operations, strategic consulting and business insight, helping brands to build growth flywheel.

同时，大会特别设立了“圆桌对话”环节，邀请国外使节、电商行业专家、电商智库机构代表等参加，从专家视角呈现数字电商的行业趋势、合作机遇、品牌建设、数字营销及管理等内容，为行业发展提出战略性指导。

At the same time, the conference set up a "roundtable dialogue" session, inviting foreign envoys, experts in the e-commerce industry, representatives of e-commerce think tanks, etc., to present the industry trends, cooperation opportunities, brand building, digital marketing and management of digital e-commerce from the perspective of experts, and put forward strategic guidance for the development of the industry.

届时，WDEF数字电商国际合作中心正式启动，是一个旨在促进全球电商资源流通、信息共享、项目聚合的国际化生态平台。我们希望借助这一生态，搭建起国际间沟通的桥梁，让更多的企业、机构和个人能够参与到电商国际合作的大家庭中来，共同书写数字电商发展的新篇章。

At that time, WDEF Digital E-commerce International Cooperation Center was officially launched, which is an international ecological platform designed to promote the circulation of global e-commerce resources, information sharing and project aggregation. We hope to use this ecology to build a bridge of international communication, so that more enterprises, institutions and individuals can participate in the big family of international cooperation in e-commerce, and jointly write a new chapter in the development of digital e-commerce.

在本次启动大会上，共9组合作项目签约、13家出海先锋品牌授牌，并为品牌出海商通全球39位星海团领航者全球联合发起人授证。

At the launch conference, a total of 9 groups of cooperation projects were signed, 13 pioneer brands were awarded licenses, and 39 global co-sponsors of the global Xinghai Group leaders were awarded licenses for brand overseas business communication.

最后由WDEF沃达福副秘书长兼数字电商产业中心主任范瑾钰女士通过深入解读数字电商一大生态，虚中心、分布式、共生体，使命：为世界提供优秀电商数字化解决方案、助力品牌出海，实现商通全球。愿景：构筑国际数字电商生态共同体。价值观：利他聚合、共创组合、融心融合。两大循环，国内循环、国际循环。三大价值，电商贸易出海、品牌数字出海、产业生态出海。九大架构，一个产业大脑贯通整个产业集群形成全息产业生态。WDEF数字电商国际合作中心的启动，为一站式解决方案集大成国际合作平台，标志着我们在数字电商领域的合作迈出了坚实的一步。这是一个新的开始，也是一个充满希望的起点。我们将以此为契机，不断深化国际合作，推动数字电商产业的持续创新与发展。数字经济时代，构筑数字电商产业生态共同体是电商人的时代使命！

Finally, Ms. Fan Jinyu, deputy secretary general of WDEF and director of Digital E-commerce Industry Center, through in-depth interpretation of a major ecology of digital e-commerce, virtual center, distributed, symbiote, mission: to provide the world with excellent e-commerce digital solutions, help brands go to sea, and achieve global business communication. Vision: To build an international digital e-commerce ecological community. Values: Altruistic aggregation, co-creation combination, integration of the heart. Two cycles, the domestic cycle, the international cycle. Three major values, e-commerce trade to the sea, brand digital sea, industrial ecology sea. Nine major structures, an industrial brain through the entire industrial cluster to form a holographic industrial ecology. The launch of the WDEF Digital E-commerce International Cooperation Center, a one-stop solution for the integration of international cooperation platform, marks our cooperation in the field of digital e-commerce has taken a solid step. This is a new beginning and a hopeful beginning. We will take this opportunity to continue to deepen international cooperation and promote the continuous innovation and development of the digital e-commerce industry. In the era of digital economy, building an ecological community of digital e-commerceindustry is the mission of the era of e-commerce businessmen!

随着最后一项议程的圆满结束，数字电商合作大会暨数字电商国际合作中心启动仪式也即将画上完美的句号。在这充满智慧与成果的一天里，我们共同见证了数字电商国际合作的新起点，也共同展望了全球电商贸易的美好未来。

With the successful conclusion of the last agenda, the digital e-commerce Cooperation Conference and the launch ceremony of the digital e-commerce International Cooperation Center will also draw a perfect end. On this day full of wisdom and results, we witnessed a new starting point for international cooperation in digital e-commerce, and also looked forward to the bright future of global e-commerce trade.